Every Great Story Starts with "What If?"
What if there were books where Indian kids were the heroes—not just in mythology, but in everyday adventures? What if stories could actually transform children, not just entertain them?
It Started with a Father's Dream
Nevil Darukhanawala wanted to create a better world for his daughter, Ariana. A world where she could see herself as the hero. Where values like kindness and courage weren't just talked about—they were lived through stories.
At first, we thought fashion could carry that message. We launched Sooper Dooper Kids as a children's clothing brand with a "Buy One, Give One" model. Every purchase donated clothes to children in need.
The mission was right. But the vehicle was wrong.
"A t-shirt says 'be kind.' A story teaches what kindness feels like."
We realized something profound: Stories transform in ways products never can.
So we pivoted. Fashion became publishing. T-shirts became tales. And Sooper Dooper Kids became Story Magic Kids—a children's publishing house with a mission to plant seeds of transformation in young minds.
Our Mission: Transformation Over Entertainment
We don't just publish books—we plant seeds of transformation.
Transform Through Stories
Psychology-based storytelling that creates real behavior change. Our 6-Layer Framework ensures every book meets developmental needs and builds character naturally.
Impact Two Children, One Purchase
10% of every book sold goes to children's education NGOs worldwide. Your child's transformation helps another child's future.
Mission-Backed by Royalty
Her Highness Sheikha Arwa Al Qassimi of Sharjah supports our vision. This isn't business—it's a movement for children's welfare.
Every book in our collection is designed with one goal: to help children become healthy, happy humans. Not through lectures or lessons, but through adventures they'll beg to read again and again.
Our books turn shy kids confident. Anxious kids brave. Selfish kids generous. And every challenge into a friendship.
What Makes Us Different
The Story Magic Framework™ - Six layers of child development science. Zero villains. Infinite transformation.
No Villains Philosophy
Every conflict ends in friendship. Every "enemy" is just misunderstood. We teach conflict resolution through empathy, not conquest. Safe for sensitive souls.
Royal Backing
Her Highness Sheikha Arwa Al Qassimi believes in our mission. Royal support for a movement that puts children first.
10% Social Impact
Transparent. Trackable. Every purchase transforms two children—yours and one we help through education.
Cultural Authenticity
Indian heroes in real Indian settings. Not stereotypes. Not mythology only. Contemporary adventures where brown kids save the day.
The Story Magic Framework™
While other publishers focus on entertainment, we focus on evolution. Our proprietary Story Magic Framework™ combines child psychology, cultural authenticity, and timeless storytelling to create books that actually change children.
Layer 1: Emotional Safety
No villains, no fear. Every story is a safe space for children to explore emotions and challenges.
Layer 2: Character Relatability
Indian heroes in contemporary settings. Children see themselves as the protagonist.
Layer 3: Psychological Growth
Stories are designed to address specific developmental needs and build resilience.
Layer 4: Moral Development
Dharma, empathy, and kindness woven naturally into plots, not preached.
Layer 5: Cultural Connection
Indian values, celebrations, and community woven authentically throughout.
Layer 6: Lasting Impact
Stories that children want to read again and again, creating lasting behavior change.
Backed by Her Highness Sheikha Arwa Al Qassimi
Her Highness Sheikha Arwa Al Qassimi of Sharjah, a passionate advocate for children's welfare and education, supports our mission to transform young minds through stories. This isn't just a business—it's a movement backed by royal vision for children's futures.
Join the Movement
Be part of a mission that transforms children, one story at a time. Every book you buy plants seeds of kindness, bravery, and joy in young minds.